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“The idea of all this wastage makes me feel sad. I grew up on an organic farm. We had rain water tanks and our own sewage/biocycle system. Growing up like that makes you aware of your global footprint. I still wish I could do better.” In order to meet the expectations of customers and retailers, Quinn says Hot Tresses is both eco-luxe and vegan, uses 100 per cent recyclable tubes, and prepares all online orders using compostable packaging consisting of natural cardboard and wood wool. The range is also presented in organic calico bags that double-up as nut-milk making bags or strainers. “Not only does our packaging and presentation look beautiful, it sends a wonderful message to our customers,” Quinn says. “We also avoid excessive point-of-sales displays as we’ve been told by retailers they’re often only used for a short period of time before being dumped in the bin.” In an age of corporate social responsibility, Quinn stressed it’s important to stand for something as a business. “You need to make sure that what you stand for is consistent throughout all aspects of your business,” she says. “If we’re not trying to do better, we’re not trying hard enough.
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